Public Communication is a duty that must be guaranteed by the States. This is reflected in Article 19 of the Universal Declaration of Human Rights.

This right, in concrete terms linked to the communication emanating from governments, implies the responsibility to offer timely and accurate information that allows citizens to have an opinion to make decisions and satisfy their "Right to Know".

Public communication plays an essential binding role between citizens and the government. Its role as a public service enables a virtuous exercise of good governance that translates into the opportunity for societies that enjoy good democratic health.

Activating citizen participation and promoting the control of the efficient work of administrations is one of the strengths of efficient public communication. It is also the opportunity to co-create public policies with the contribution of the community and to promote transparent management that has the confidence of the people.

This article defines Public Communication, its performance and the main obstacles to be assumed to advance in this important area that enables the proximity of proactive and modern management.