Nº 19 June 2021

ISSN: 2173-8254

PUBLIC COMMUNICATION AND MEDIA IMAGE IN THE LOCAL FIELD: THE CASE OF THE LOCAL POLICE OF GRANADA

Country: España

Deprivation of liberty by the coronavirus pandemic has highlighted the importance of proper public communication. This article aims to study the image of the Local Police of Granada in the local press and on their institutional Twitter accounts. A mixed methodological strategy has been used to do this. On the one hand, a quantitative content analysis has been applied to locate journalistic frames. And, on the other hand, an unsupervised LDA algorithm has been applied to study the different topics present in Twitter profiles. The results show that the press provides an overly coercive image of the local police. Compared to Twitter messages, an informative duality is detected when selecting and filtering information. In short, this article is intended to be a first empirical approach to a phenomenon sparsely addressed in Spain.